Price, location and reviews drive hotel selection process

Today post will be about the factors that could affect customer's decision on selecting hotel, I will summaries the article call"Price, location and reviews drive hotel selection process" The reason that I choose to read and summaries this article is because I think this article is going to be very useful for my term paper.

Hotel industry is in a strong competitive market, marketers of hotels required to work really hard to understand and reach customers’ satisfaction in order to achieve a business goal. According to Epsilon, marketing company who is an expert in consulting, marketing data, technology and agency work together to create a real experience for customers which would lead to stronger connection between a company and customers. Epsilon did a survey about the factors that affect customer’s decision on choosing a place to stay. The result shows that things like price, location, hotel reviews, hotel website and recommendation from friends and family who had visited the place are most influence customer’s decision on choosing which hotel they are going to stay. In the other hands, beside knowing the influence factors that affect customer’s decision, the result also shows that only thirty three percent of four hundred customers knew exactly which hotel they would select and about two third of customers are pretty sure or unsure about their decision.

In my view, I did agree with the result shown that price, location, hotel reviews, hotel website and recommendation from friends and family are most influence customer’s decision because for me as a customer, these sources of things are going to affect my decision as well. This article is talking about the factors that influence customer decision, so some of the information could be useful for my term paper. Knowing an influence factors could be very helpful for the marketing plan because once the marketers know an influence factors they then will be able to create the right marketing plan. Writing the right marketing plan is going to be effective to hotels because this means that hotel will has more chance to survive in a competitive market. Lastly, I'm attempting to use some of this useful information to help and support my term paper. I expected to know more about between Eco tourism and mass tourism which one is most popular for current travelling trend.

I have attached the following link as a reference for my summary:
http://www.hotelmarketing.com/index.php/content/article/price_location_and_reviews_drive_hotel_selection_process/
http://www.epsilon.com/About-Us/p36-l1