This is the third post and it is going to talk about hotel rates rise as more people travel, I will summaries the article call"Hotel rates rise as more people travel" The reason that I choose to read and summaries this article is because I think this article is going to be very useful for my term paper.
Room rates are going to rise as more people travel. In the recent years, there is a decreasing in the number of tourists due to an economic problem which makes people choose to stay at home rather than travelling. Hotel operators assumed that the situation this year is going to be better than the recent years, customers would increase and they also expected room rates to rise. Rates are rising as demand for room has grown. According to Smith Travel Research, the number of rooms sold in the U.S. rise 8.3% and 7.4% year to date average. The result shows that hotel industry is getting better and getting away from decline state.
In my view, it’s true that room rates will be able to rise as demand for room has grown because as demand goes down, supply stay the same and the price then will increase. It just like when many people want to buy the same thing which limited on the quantity, a company then has a chance to increase the selling price because a product is limited and people needs it. Lastly, I'm attempting to use some of this useful information to help and support my term paper. I expected to know more about during a current situation, what marketing strategy should be used in order to be effective to hotel.
I have attached the following link as a reference for my summary:
http://www.hotelmarketing.com/index.php/content/article/hotel_rates_rise_as_more_people_travel/
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